One operator, in your corner.

The short version

A pattern I kept seeing.

For more than a decade I've built and run the unglamorous machinery inside growing companies, the systems that turn a business from something held together by one person's memory into something that runs on its own. The thread through all of it is the same: I walk into a place with no real measurement, build it, and let the numbers force the decisions that were being avoided.

In 2018 I founded Canvas Print Photos, an online retail business I grew from zero and later sold. As head of marketing and strategy at a Toronto real estate group, I was the first senior hire brought in to professionalise a function that had been run by feel, and I ran campaigns measured to the dollar. Most recently I led an operations and retention engagement for a scaling software company, putting in the measurement that told the owners, for the first time, what was actually happening in their business.

Again and again the companies I worked with shared one problem. They had figured out how to win customers, but they hadn't built the operations to serve them consistently at scale. The founder was still the bottleneck, the processes were improvised, and growth that should have felt exciting had started to feel precarious. Diagnosing that pattern and building the systems to fix it is the whole reason Finlay Consulting exists.